Governor Gavin Newsom has signed California’s “click to cancel” Assembly Bill 286 into law to make it easier for consumers to opt out of subscriptions. The bill, introduced in April 2024, forces companies that permit online or in-app sign-ups to allow for online or in-app unsubscribing as well.
"AB 2863 is the most comprehensive ‘Click to Cancel’ legislation in the nation, ensuring Californians can cancel unwanted automatic subscription renewals just as easily as they signed up — with just a click or two,” said California Assemblymember Pilar Schiavo.
Will this actually work or will companies go off your billing address? I guess you could probably technically get a proxy address in California for billing. Regardless, this should just be a national law.
Companies that do business in CA will likely follow the law for all of their customers. It’s far more expensive to try to have two systems and possibly handle a CA resident incorrectly.
You underestimate the capacity for corporate pettiness