What’s interesting to me is of course how cheaply Bioshock got made compared to today’s blockbuster hits. Somewhere, we took the wrong turn in regards to modern game development, truly.
Too many managers to pay and as a result too high personel costs, I would assume. :<
I think marketing is always important no matter how established you are. Coca Cola aren’t skimping on their marketing budget even if they’re the most recognizable brand in the world.
It’s about constantly reminding everybody “hey, I exist! Don’t you want to buy me?”.
I was just talking about this the other day. I think Coke and some companies have reached a saturation point that makes advertisements useless.
I dont know if we have any data to model off of, but I’d love to see if their profits dip by any meaningful amount if they stopped advertising for 3 months straight. Let the movie theaters, and the restaurants, and the culturally embedded soft drink preferences do their thing and see if the dial moves.
I don’t think they would keep investing in marketing if they didn’t know if it worked. I’m just guessing, but I believe there’s a noticeable bump in sales after a successful marketing campaign.