It’s not obscure, but, for me, Wikipedia is the ultimate example of the old internet that still persists today.

Free to use, no account required, ad free, non-corporate, multilingual, heavily biased toward text, simple and utilitarian design. Hyperlinks concatenate relevant pieces of information, which serve as the means to navigate the site. The code is very simple (seriously, view the page source of a wikipiedia article). It’s based on the human desire to learn and share knowledge with others, and has remained resilient to corruption by commercial interests that pervert that desire for monetary gain. It’s a beautiful thing.

One of the strangest elements of this story is that the Village People and Rufus Wainwright are on the Trump campaign playlist.

This is the sort of thing that the old internet could really deliver on. Chances are, a search query could lead you to some guy’s hoodie blog, and he just liked hoodies, and posted honestly about them.

Now, it’s all a mess of SEO pumped affiliate link lists filled with crapware. If the query is even thinkable, there will be AI generated pages stuffed with sponsored links, ready and waiting for you. And with search engines preferring recent results, that’s the type of page you’ll be served.

I’ve had decent luck using marginalia search to seek out some of those old internet type results. Obscurity works as a barrier to corporate infiltration. Plus you get page results that don’t have a million tracking and analytics scripts running on them, which is refreshing.