It’s expensive (and too expensive for me), but if you put it next to a MacBook Pro with a few upgrades it’s the same price and those get bought without thinking about it.
To become more mainstream it definitely has to be cheaper, but there’s something bothering me about how all the other prices are acceptable.
MacBooks are more of a working device and the upgrades are optional, the starting price is cheaper, I know. Still, these price points aren’t unheard of for Apple.
I think you got the target audience wrong, this isn’t a PC gaming headset. It doesn’t even have or support VR controllers.
This is more of an iPad replacement, second screen, productivity and consumption device. And it’s going to be the first one that actually has a big library of regular apps from the very start. Arguably the bigger market, not just for gamers.