We’ve all heard the stupid meme. “Millennials would have more money if they didn’t order so much avocado toast!”
But when was the first time you can honestly say you saw avocado toast on a menu? I’m a millennial, live in a town of about 500k, and I didn’t see avocado toast at any restaurant until like 2 years ago? Wellll after the meme came out.
Was it a boomer psyop to get millennials hankering for some avocado toast, and then poof! it’s on the menu after critical media saturation of millennial’s obsession with it?
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This is me trying to be helpful, it was covered in know your meme pretty well here: https://knowyourmeme.com/memes/avocado-toast
The term became a popular reference and in-joke for millennials after an article about millionaire Tim Gurner featured a quote from him saying he got rich by saving and not spending money on frivolous things such as avocado toast.
Edit: I don’t think Gurner is a boomer judging by his pic. I can’t find an age on him.
Edit: This page says he was born in 1982, so he’s a gen x, I think. He’s around 41 or 42. https://latestbollyholly.com/tim-gurner-wikipedia-age/
That’s late for Gen X, right on the edge of Millenial. Some people call '77-83 Gen Y or Xennials.
Thanks for explaining it. I tend to forget the dates easily because I have great friends in all generations.
It makes sense to me because I fall in that range and have noticed I have more in common with Millennials than Gen X, but still feel distinct from the two.
That’s definitely elder millennial.
Also definitely 41 because math.
Did you know that only 23% of social media users know how to sharpen a pencil? It’s true, because I pull facts out of my ass.
Anyways, can confirm, I’m 41 years old.
Way to blame it on the boomers Tim, we don’t even get credit for the bad things.
I saw it a lot at hipster coffee shop/breakfast places 4-5 years ago, but not nearly to the extent old people seemed to think.
I think that me and you just don’t live in very metropolitan areas.
Jan 4, 2010. Air date for an episode of Good Eats with this avocado toast recipe.
Aussie reporting in. I can’t recall the last cafe that I went to that did not have avocado on toast, in some form, on the menu.
The first person who said probably lived in a city and then it was repeated by people who thought it was funny. I live in a city and avocado toast has been readily accessible for a long time. It’s expense but not disproportionately so.
Yeah, I was seeing it 10+ years ago in Chicago.
I have never seen it on a menu but my wife makes a killer avocado toast. She puts garlic and crushed red pepper flakes in it. It’s freaking delicious.
Try adding some crumbled Feta.
That’s guacamole toast.
I think there is a bias here we need to be aware of. If you saw it before the meme, you may have just disregarded it and moved on with your life. If you saw it after the meme, you would make a mental note of it.
The Baader-Meinhof phenomenon!
I’m pretty much in the middle of the “millennial” range, and my understanding is that it was something people mainly made at home. Only when it became more popular did I start seeing it on menus.
Avacado toast would only break the bank if you buy your avocados for like $3 per fruit. I can go to local farmer markets outside the orchards where they grow them and buy 10 for just $1.
Even then, that’s $1.5-$3 for a single meal, plus your cost of toast. Compared to people in cities everywhere getting $5-10 breakfast sandwiches and then $7 coffees, etc. Or just people spending $4/lb on cheap ground beef (that’s the ALDI near me, 80/20) to make hamburger, hamburger helper, etc. Avocado toast isn’t expensive by any metric.
I never understood the whole stupidity of gatekeeping someone else’s fucking food anyway.
But, it’s only been three years since the little cafe here in Podunk started offering it. Five bucks, two pieces of rye bread, avocado with garlic and onion, a poached egg. Super simple, very cheap, and fucking delicious. That’s actually less than you can get per dish if you buy your own supplies because avocados are expensive here (3 bucks each is average).
Mind you, you can dial in your own for taste, so it’s still better homemade.
Which is a long way of saying that I think it was something that started in a few cities somewhere. When I was seeing people bitch about avocado toast, it was hipsters that were being bitched about, not millennials. That’s going back maybe ten years or so? Not sure when the bitching started for sure, or where, but i was seeing it online back around when I got married, and we hit ten years this year.
Tbh, I never saw any pattern of a given generation doing all the whining either, it was from people of multiple generations. I mean, yeah, most of the hipster douches spamming pics of the stuff on instagram were millennials, but that’s a consequence of hipsters being of that generation, so the douchey ones were too.
The only place I noticed older generations doing the bitching was on facebook when my mom would spam shit to my email that she thought was hilarious. But again, facebook was shifting to an older user base at that point.
As an elder millennial that boomers and X’ers always mistake for an X’er, I had never heard of avocado toast before the meme.
I’m glad I tried it though because I really like it but I’d never order it from anywhere though. Seems odd to pay like $6 - $12 for a single toasted slice of small bread with an avocado spread on it.
First time saw it in real life was well after the meme, when a major National coffee shop chain started carrying it
I do love a good avocado on toast especialy with a piece of bacon. Its amazing how some extremely basic cooking skills and u can eat like a king for a fraction of the price.
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I’m not even sure I’d pay 250k
