A clothing company says the studio used its signature backpacks in the sequel without permission and then passed off the products as a competitors’ product.
A clothing company says the studio used its signature backpacks in the sequel without permission and then passed off the products as a competitors’ product.
Doomed to fail.
‘The lead wore our shoes!’ ‘Tom Cruise wore our underpants!’
No way this is actionable. It’s one thing if you have obviously recognisable products prominently onscreen, like a Pepsi can, but nobody’s going to spot your backpack, and not spotting it won’t cost you sales.
Until this article, I didn’t even realise he had a backpack at all (ooh, that’s probably the point).
Oh, it sounds like that’s not the issue. It’s that they’re using clips from the movie featuring the backpack in anoyher backpack company’s commercials.
This isn’t “you used our product without permission”, but “you’re using our product to directly market a competing product”.