On its 10th anniversary, Signal’s president wants to remind you that the world’s most secure communications platform is a nonprofit. It’s free. It doesn’t track you or serve you ads. It pays its engineers very well. And it’s a go-to app for hundreds of millions of people.
So, I googled their tax filing out of curiosity. It’s true that Meredith pays herself much less than her engineers, which is great. What I was rather shocked to see is that they pay their software developers enormous salaries. They’re listing developers making over $400,000 per year, with their VP making over $660,000 per year. Now, I’m all for the value-creators making more money than the CEO. I just had no idea that software developers make that kind of coin. I was thinking of donating to Signal, but I’m kind of weirded out by those astronomical salaries.
Not all SW devs make that kind of money. I don’t live in Silicon Valley, and I make significantly less than that amount. I could probably get a job there making somewhere north of $300k, but my expenses would go through the roof and I’d be stuck in SV traffic all the time, no thank you. I get paid well, but less than half what Signal is paying.
I mean, how does a free app with no advertising in it make that kind of money?
A free app with no advertising doesn’t make that kind of money, it gets progressively deeper into debt to a good Silicon Valley rich guy who got it off the ground, Brian Acton.
His biography on the Signal Foundation website:
The Wikipedia article on the Foundation says the loan balance was up to $105M later in 2018. Meanwhile, Acton is still worth $2.5B according to Wikipedia, so things are probably fine for now, even 6 years later.
But you’re right that Signal eventually needs revenue to keep even a small team of high caliber software engineers and devsecops folks around. You very much want excellent engineers to continue to be involved with critical encrypted communications software on an ongoing basis, so it will cost money indefinitely. Presumably Acton does not wish to bankroll it indefinitely.
Again back to the interview:
I’m really glad they pay those engineers that much, so that Zuckerberg and his ilk can’t entice them away with oodles of money. One presumes they also believe in the cause, but I think this currently looks like Acton fighting surveillance capitalism with what capitalism got for him earlier in his career.
Cofounder Moxie Marlinspike is clearly a brilliant hacker and coder who was crucial to Signal’s creation, but I think it makes sense that he hasn’t stuck around to try to solve the long term business problem of keeping it aloft infinitely.
So what to do about it? The OP interview is with Meredith Whittaker, who’s entire job is figuring that out:
I’m a recurring donor because I want Signal to succeed and I want to vote now with my wallet, but fundamentally it’s on Whittaker to figure out how to make the long term work. Here’s what she says: