McDonald’s is removing artificial intelligence (AI) powered ordering technology from its drive-through restaurants in the US, after customers shared its comical mishaps online.
A trial of the system, which was developed by IBM and uses voice recognition software to process orders, was announced in 2019.
It has not proved entirely reliable, however, resulting in viral videos of bizarre misinterpreted orders ranging from bacon-topped ice cream to hundreds of dollars’ worth of chicken nuggets.
You can tell the exec who greenlit this was a boomer because they went with IBM.
An AI drive through was always going to be difficult. IBM simply isn’t the company that can do stuff like that anymore, and they haven’t been for decades at this point.
“Nobody ever got fired for choosing IBM” - or something like that. It’s still a great defense when things go bust and they probably knew they would.