Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.::Companies aren’t asking for your feedback. They’re begging you for data.

    • NaN@lemmy.world
      link
      fedilink
      English
      arrow-up
      17
      arrow-down
      1
      ·
      1 year ago

      The implication of “leave a review!” is they want info on quality to improve service; the twist is they don’t care about that, just getting information about you for ad targeting.

      • grabyourmotherskeys@lemmy.world
        link
        fedilink
        English
        arrow-up
        11
        ·
        1 year ago

        Reviews are good for convincing other customers that you are a real site and the product is what it says it is.

        An ethical company leaves up critical reviews and tries to address the issues their customer faced.

        The opposite is a company that only allows good reviews to be published or outright fakes them.

        I have worked for both kinds of businesses and I can assure you the ethical businesses care very much about bad customer experiences and use the feedback to improve.

    • waz@lemmy.world
      link
      fedilink
      English
      arrow-up
      10
      ·
      1 year ago

      Data aside. When asking for feedback, they are asking for my time. My time has value to me. My input has value to them. A request for input from me costs me something I value but benefits them not me.

    • phillaholic@lemm.ee
      link
      fedilink
      English
      arrow-up
      3
      ·
      1 year ago

      We went from “how can I make this person buy my laundry detergent” to “how can we make this person vote for a fascist wannabe dictator”

    • ours@lemmy.film
      link
      fedilink
      English
      arrow-up
      2
      ·
      1 year ago

      Feedback is one thing, one online shop has the guts to ask me to do support for them. If customers have questions about a product, they “crowdsource” and send the question to the people who bought the product.