TL:DR: they don‘t accept offsetting carbon emissions. By that logic, one watch has emitted between 7 and 12kg of CO2.
Note from my side: driving a combustion engine car emits between 100-200g per CO2 per km. So driving 70km in your car, will equal one Apple Watch.
So it is still quite impressive how low the value for the Apple Watch is, but it is not neutral.
It’s also impressively irreparable.
I’m confused on what the EU is going for here. When I read “carbon neutral” I assume that means minimized emissions + carbon offsets.
I’m not sure if “zero carbon” is even a thing but it sounds like that is what EU wants “carbon neutral” to mean?
Carbon credits have been abused all sorts of ways as essentially a license to continue polluting. The EU’s current stance is that the credit programs are so fucked in this manner they no longer really count.
Apples current approach of ‘everything we can and credit the rest’ is still ahead of the majority of the industries position, but not surprising that EU don’t accept it as ‘zero carbon.’
What the EU would like is for everyone to take responsibility for their own carbon generation throughout the entire supply chain rather than buying credits from greener companies, whether this is realistic or practical is yet to be seen.
If I kill your dog but give you a new one I don’t think I could be described as “dog neutral”
This isn’t a great metaphor. My dog is a singular individual and another dog isn’t my dog, so you can’t represent it with numbers. A carbon molecule is equivalent to another carbon molecule and can be abstracted.
That said, carbon credits sure seems like making up numbers to make something bad look better, just not in this way.
I mean… okay. What if I took a $1 bill from you and replaced with 4 quarters? Would that be “money neutral”? These metaphors aren’t really clearing up my confusion.
Does the EU want carbon neutral to mean “zero carbon emitted during manufacturing/shipping/etc”?
If so, that’s fine and clears up my confusion.
I just think a “zero carbon” moniker would make more sense than “carbon neutral” which (at least to me) infers some kind of offset.
I think the BEUC reaction came from the product itself not being carbon neutral. Apple paid for credits to “offset” the carbon released in production, but that carbon is still released in production. Also where they invested to get said credits is a timber plantation for making pulp, not a great carbon capture project.
To return to simile, it’s like labeling a product as non-toxic because the toxins only release after a few years.
The other person infers an offset from the term “carbon neutral,” which they wouldn’t infer from “zero carbon.”
The point about the timber plantation would support this not really counting as an offset, but I don’t know how they calculate that. If the lumber for the pulp would otherwise have come from wild forests, I could see it, but I suspect they wouldn’t. The timber plantation has just figured out a very shrewd way to get paid to sow their own product. Frankly, I think that should be fraud unless they can prove a ratio between trees planted as offsets and wild trees not felled, but I don’t know if that would incentivize them more to maintain loggers in natural forests, which is obviously worse. Maybe logging operations shouldn’t be eligible for carbon offsets regardless of how they’re substantiated?
Rabin credits are corporate green washing bullshit. Direct action would be better IMO. Plant a fucking Forrest or twelve.
Carbon neutral has to mean carbon neutral, its rather easy. If you can’t achieve that then you can’t advertise with it.
Okay so does carbon neutral mean “produced without any carbon emissions”?
Yes
It just sounds like you don’t know what the word “neutral” means tbh.
Probably something along the lines of “not negative or positive, but in the middle”. Basically a synonym for net zero except net zero may account for other GHGs while carbon neutral may only refer explicitly to carbon. If the process releases CO2 at some points and absorbs the same amount of CO2 elsewhere, then it would be net zero or carbon neutral. But if you release carbon that was stored for 100s of millions of years and would have continued to be stored otherwise and then just store that same amount of carbon for 1-5 years, then you aren’t really offsetting and aren’t really carbon neutral. Given none of the offset programs seem to have presented concrete evidence for long-term storage, they’re worthless in this context. I suppose you could fund short-term storage indefinitely, but how could Apple prove that they’re going to be able to fund carbon offsets for a watched purchased today in 75 years? If funding a lumber farm program that harvests trees after 15 years, I suppose you could just fund it every 15 years after an item is manufactured indefinitely? But how would a company demonstrate they’re going to continue doing that in 75 years?
They could advertise it like "makes you leave your car at home to go to work“ and some sort of Duolingo type annoyances, to actually make you carbon negative!
(That totally sounds like billionaire speech)
yes but what can I do about the car?? I do need it, and I really like wearing it on my wrist, i feel so swag!
watch instead needs at least a roof, I’m always exposed to any weather and it’s super wrong how it can transport just one person at a time (usually me, in my case). also I think it gets too much scratches from the asphalt, I have to change the display screen every so often. strap it’s like super strong, instead.
luckily though I no longer need a smartphone.
BEUC is the umbrella group for 45 independent consumer organisations from 31 countries. Our main role is to represent them to the EU institutions and defend the interests of European consumers.
Can I have one for America please?
You had one, the CFPB, but then the Trump administration defunded it to death and the Biden ditto didn’t revive it.
Europe said Apple you don’t impress me much
No. That’s not what they said. They said it is impressive. But it is not carbon neutral.
