If you’ve watched any Olympics coverage this week, you’ve likely been confronted with an ad for Google’s Gemini AI called “Dear Sydney.” In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone.
“I’m pretty good with words, but this has to be just right,” the father intones before asking Gemini to “Help my daughter write a letter telling Sydney how inspiring she is…” Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be “just like you.”
I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, “Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.
Inserting Gemini into a child’s heartfelt request for parental help makes it seem like the parent in question is offloading their responsibilities to a computer in the coldest, most sterile way possible. More than that, it comes across as an attempt to avoid an opportunity to bond with a child over a shared interest in a creative way.
This is one of the weirdest of several weird things about the people who are marketing AI right now
I went to ChatGPT right now and one of the auto prompts it has is “Message to comfort a friend”
If I was in some sort of distress and someone sent me a comforting message and I later found out they had ChatGPT write the message for them I think I would abandon the friendship as a pointless endeavor
What world do these people live in where they’re like “I wish AI would write meaningful messages to my friends for me, so I didn’t have to”
The thing they’re trying to market is a lot of people genuinely don’t know what to say at certain times. Instead of replacing an emotional activity, its meant to be used when you literally can’t do it but need to.
Obviously that’s not the way it should go, but it is an actual problem they’re trying to talk to. I had a friend feel real down in high school because his parents didn’t attend an award ceremony, and I couldn’t help cause I just didn’t know what to say. AI could’ve hypothetically given me a rough draft or inspiration. Obviously I wouldn’t have just texted what the AI said, but it could’ve gotten me past the part I was stuck on.
In my experience, AI is shit at that anyway. 9 times out of 10 when I ask it anything even remotely deep it restates the problem like “I’m sorry to hear your parents couldn’t make it”. AI can’t really solve the problem google wants it to, and I’m honestly glad it can’t.
Yeah. If it had any empathy this would be a good task and a genuinely helpful thing. As it is, it’s going to produce nothing but pain and confusion and false hope if turned loose on this task.
They’re trying to market emotion because emotion sells.
It’s also exactly what AI should be kept away from.
I would abandon the friendship as a pointless endeavor
You’re in luck, you can subscribe to an AI friend instead. /s
You’ve seen porn addiction yes, but have you seen AI boyfriend emotional attachment addiction?
Guaranteed to ruin your life! Act now.
If I was in some sort of distress and someone sent me a comforting message and I later found out they had ChatGPT write the message for them I think I would abandon the friendship as a pointless endeavor
My initial response is the same as yours, but I wonder… If the intent was to comfort you and the effect was to comfort you, wasn’t the message effective? How is it different from using a cell phone to get a reminder about a friend’s birthday rather than memorizing when the birthday is?
One problem that both the AI message and the birthday reminder have is that they don’t require much effort. People apparently appreciate having effort expended on their behalf even if it doesn’t create any useful result. This is why I’m currently making a two-hour round trip to bring a birthday cake to my friend instead of simply telling her to pick the one she wants, have it delivered, and bill me. (She has covid so we can’t celebrate together.) I did make the mistake of telling my friend that I had a reminder in my phone for this, so now she knows I didn’t expend the effort to memorize the date.
Another problem that only the AI message has is that it doesn’t contain information that the receiver wants to know, which is the specific mental state of the sender rather than just the presence of an intent to comfort. Presumably if the receiver wanted a message from an AI, she would have asked the AI for it herself.
Anyway, those are my Asperger’s musings. The next time a friend needs comforting, I will tell her “I wish you well. Ask an AI for inspirational messages appropriate for these circumstances.”
So in the spring I got a letter from a student telling me how much they appreciate me as a teacher. At the time I was going through some s***. Still am frankly. So it meant a lot to me.That was such a nice letter.
I read it again the next day and realized it was too perfect. Some of the phrasing just didn’t make sense for a high school student. Some of the punctuation.
I have no doubt the student was sincere in their appreciation for me, But once I realized what they had done It cheapened those happy feelings. Blah.
You should’ve asked Gemini what to feel about it and how to response…
Thank you! The ads from everywhere this Olympics have been so fucking weird. I even started a thread on mastodon and this ad was on it. https://hachyderm.io/@ch00f/112861965493613935
They were always weird but it is getting to the point where even normies are taking notice.
All that sex traffic that occurs for their event alone make it an abomination.
My best friend, the Uber driver, which I prefer to shut up all the way home. But hey, what are friends for, he keeps me hydrated!
Yeah, fully agree. This is one of the reasons big tech is dangerous with AI, their sense of humanity and their instincts on what’s right are way off.
Oozes superficiality. Say anything do anything for market share.
The obvious missing element is another AI on Sydney’s end to summarize all the fan mail into a one-number sentiment score. At that point we can eliminate both the AIs and the mental effort, and just send each other single numbers via an ad-sponsored Google service.
Which they will unceremoniously murder after it fails to get enough traction in a month after launch.
It’s 2027, the AI killer app never came, but LLMification has produced an unimaginable glut of mediocre media and the most popular AI application is to use it to find human sourced material.
The stock market is like a ship on fire, but you can buy video cards for pennies on the dollar.
It would’ve been cooler if they used it to write a cool PDF page of info and stats on Sydney McLaughlin-Levrone
Or finding/buying plane tickets at the best price by searching all the sites
This! I was appalled when this ad played, suggesting that ANYONE comes out of that fictional scenario pleased is ridiculous. No one wants to receive a crappy AI-written email, ESPECIALLY when the primary topic is emotional. Using an LLM to write a message for a loved one tells everyone that you don’t actually care enough to write it yourself. And Google is putting their big check of approval on the whole scenario saying, “This is what we want you to use Gemini for.” Absolutely abysmal.
The ONLY version of this ad that makes any sense is if the parent writing the email is illiterate or has a medical issue where they can’t type. But I’d rather see them use AI to make dictation better and more powerful instead.
We’re all switching to Kagi Search and moving our email to ProtonMail or the like right? I don’t need this kind of crap in my digital tool kit.
Hate to say it, but Kagi is not great. Both in results and in stewardship.
“Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.
This is the problem I’ve had with the LLM announcements when they first came out. One of their favorite examples is writing a Thank You note.
The whole point of a Thank You note is that you didn’t have to write it, but you took time out of your day anyways to find your own words to thank someone.
Sincerity is a foreign concept to MBAs, VCs, and anyone who thinks they’re on a business Grind Set. They view the world as a game and interpersonal relationships as a game mechanic.
This and the Nike ad have been the worst ads during the Olympics.
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God I hope that all of these bullshit AI platforms tank these giant awful tech companies.
Let’s say that there is a single player MMO where all the other players are played by AI, but it is done so well that you can’t really see the difference from real-human MMO players.
Would you play this? I would not. The fact that there is a human on the other side is important, even though it does not make any practical difference. Same with birthday wishes - that’s way Facebook did not automate “Happy birthday!” even though it could.
Would you upload your personal data and voice to Open AI for it to make a a birthday wishes call to your mom? So convinient! She won’t know the difference, and you get a 5 bulletpoint summary afterwards! Such a hellscape.
Meh. How many people used to copy “meaningful” mother’s day cards, birthdays cards, wedding vows, speeches and whatnot from others. That was even a thing well before the internet itself.
Using LLMs for things people aren’t passionate about and/or lack the experience of finding the right words is a great use case.
